A Best-ter Buy
11 May 2004 in Best Practices, Customer Relationship, Retail by GarrickYesterday the Strib announced Best Buy’s new customer personas. According to the article, $50 million is dog-eared for reformatting 100 stores to improve the shopping experience of these 5 archetypes.
It seems to me that Ray, Barry, and Buzz already love shopping at Best Buy. Jill on the other hand, can’t stand the place. Perhaps the biggest win is Best Buy formally acknowledging Jill’s aversion to their stores.
The article reads as if prototype stores will be created to specifically focus on these archetypes. An interesting proposition – a $50,000 facelift per store to focus on developing a better relationship with a handful of customer archetypes. It’s that kind of commitment that will drive customer loyalty.
Comments (2)
[...] gest ways to reduce it. SF Gate has a great follow up on my earlier Best Buy persona post Over the next few years, each of Best Buy’s 608 st [...]
Working Pathways, LLC » A Best-ter Buy. Part 2 added these pithy words on Apr 28 05 at 11:09 am[...] recent “Best Buy Copes with Costs” article, they report that Best Buy’s customer-centric format roll-out (and here) has been scaled back 40%. [...]
Working Pathways, LLC » McDonald’s Learns From Best Buy added these pithy words on Apr 28 05 at 11:18 amAdd a Comment
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