A Consumer Moratorium

Today, Doc pointed to Tim Jarrett saying (emphasis mine):

“As I’ve mentioned before, I want a moratorium on the word consumer—both because it is disrespectful and because it builds bad thinking habits in companies that sell to ‘consumers’”.

Smart, clued-in companies can signal they respect people by eradicating the word ‘consumer’ from their vocabulary (and the handful of other words on the Buzzword Blacklist).

Tim’s “I am not a consumer, I am a human being” nails the difference between a customer-oriented marketing effort and a consumer-oriented one.

Thanks Tim.

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