05 Jan 07 Blogging for Business

A New Year of Indirect

“Just another reminder that the reason to be a Long Tail producer is not direct revenues. Instead, it’s exactly what Guy uses it for: marketing for his books, VC firm, speeches and consulting. For which he’s exceedingly well paid. Indirect revenues rule!” – Chris Anderson

For a review of my thoughts on blogs as persistent marketing tools: here, here, here, and here.

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