Comments on: Advertising Either Credits or Discredits Both Brands

By: Garrick Van Buren

Garrick Van Buren — Mon, 29 Aug 2005 01:39:33 +0000

Jim, thanks for great points. Makes me wonder – if an ad is just an ad, is the money well spent?

By: Jim Cuene

Jim Cuene — Sun, 28 Aug 2005 23:03:23 +0000

Uh, I think you’re reading too much into this stuff. Re vogue, sometimes an ad is just an ad Vogue makes money by selling ads. Walmart wants to re-establish some brand attributes a little upmarket. They both win. For what its worth, I saw the 800 page Vogue where where Wal-Mart had its ads. In the midst of all the shitty, overblown, pretentious ads, Walmarts fit right in. Which is to say, Vogue will take money from anyone. In the case of NPR/Walmart, however, I don’t think less of NPR for accepting underwriting from WalMart. And, I haven’t noticed any positive (or negative) news pieces related to WalMart since then. Sometimes an underwriting is just an ad.

By: un papier

un papier — Sat, 27 Aug 2005 02:31:56 +0000

I am not sure if you are entertaining comments on Walmart-NPR note here. I listen to NPR, I pay them subscription and gave my old car as well. Every time I hear Walmart is contributing to NPR I do not think any less of NPR. All I need is good programming and news it does not matter where the money is coming from. Unless the supporting business is local I do not go out and support the business. One somehow learns to filter out all Ads, like Human Tivo.