Advertising is Dead, Part 2
17 Dec 2004 in Best Practices, Customer Relationship by GarrickFirst Amazon, now Dorothy Lane Market ends advertising and focuses on offering customers value.
“We realized that we couldn’t give club members the deals that we wanted to give them if we continued spending $5,000 to $10,000 a week on print advertising”
More in this Fast Company article: Dorothy Lane Loves Its Customers
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