Random Articles

• The Difference Between Consumers and Customers Part Three I’ve always found the Cathedral and Bazaar metaphor compelling. Movie theaters, newspapers, television, radio, magazines are all cathedrals. The publishers place an artificial separation between them and the audience/consumers/eyeballs/gullets for their complete, discrete, highly-produced artifacts. One-size fitting all. Weblogs, Wikis, Bulletin Boards are bazaars. Down in the dirt. Personal connections, relationships, conversations, building-blocks. Each new topic, event,
• What if Your Customers Took Over Your Company’s Blog? The Work Better Weblog is 2 years old this month. To celebrate, I’m starting an experiment in multi-author business blogs, community-building, and transparency - each Working Pathways client gets posting access. That’s right - if you’ve hired Working Pathways, you automatically receive a login and password to publish whatever you’d like to the Work Better Weblog.
• The Center of Podcasting 
• sc0031acdd01 
• Control vs Distribution One of our current projects is with a client with a reputation of being extremely protective of their brand. They know the value of having customers distribute their brand message yet they’re struggling with the lack of control that entails. Heisenberg’s Uncertainty Principle rearing it’s ugly head. This is the same dilemma political candidates had this