Random Articles

• The Lack of Intention Economy “Since the clicks will likely look legitimate, it comes down to intent - did the user click the ad just to click it, or did they have a genuine interest in the advertisement? It’s not so easy to tell…” Mark Cuban dissects click fraud. The quote above is from the comments following Mark’s post. Good stuff.
• Advertising Either Credits or Discredits Both Brands Kristina from BrainTraffic and I were discussing podcasting over lunch today, specifically - relationships between advertisers and podcasters. As always, we concluded the most logical, credible solution is the conventional, NPR-esque, announcer-mentioned sponsorship IT Conversations is exploring. As Kristina stated, this model helps guarantee the both podcaster and advertiser are interesting and appropriate to the listener.
• On Weblogs, Product Placement Worth More Than Banner Ads Yesterday, A List Apart, Signal vs. Noise and Coudal announced a new ad network in the vein of John Grubers’ Daring Fireball sponsorhip model. Limited capacity, reasonable rates, blah, blah. Yes, all 4 of these blogs are extremely popular, and I can’t say enough good things about Daring Fireball. John is frank, curt, and snide on
• RocketBoom Ads Not Worth $15,000 I wasn’t surprised to hear RocketBoom is pursuing a sponsor (via eBay even), nor was I surprised they want to keep full creative control (they should). I was surprised that the high bid (as of this writing) of $15,099.99 hadn’t passed their hidden reserve. Now, I know you need 10x that for a decent music video,
• Notes from Bob Garfield’s Chaos Scenario 2.0 Talk at Macalester Bob Garfield’s Chaos Scenario 2.0 presentation on Monday night felt like the opposite of the Blind Men and the Elephant. He’s just one of the many people from different angles, proclaiming that Advertising is dying and it’ll kill media as we know it. “That horrible crashing sound you hear is a gravy train derailing.” - Jeff