'Minnesota Public Radio' Archive

Quoted in APM’s ‘The Pork Wars on YouTube’

As part of APM’s Public Insight Journalism program, I was interviewed as about the use of sites like YouTube for political issues (vs. campaigns) – specifically in the context of the recent tennis match between animal rights groups vs farm industry groups.

Here’s the bit of my interview they used on-air and online.

“Garrick Van Buren is a social media consultant. He says YouTube is useful only as a place to upload videos. It isn’t likely the best destination site for marketers, because videos are lost easily in the heap.”

“‘Figure out where the people that you are trying to reach are. Are they at Facebook? Then create a Facebook app. Find those people that are most likely to spread your message,’” Van Buren said.”

Tweet Up with Jon Gordon, Happy Gnome, 5pm+, June 9 2008

Notes from Bob Garfield’s Chaos Scenario 2.0 Talk at Macalester

Reflecting on Last Nights New Media Ethics Forum

Notes from the MPR Ethics in Online Journalism

Garrick Balances the Minnesota State Budget

Garrick is at MPR’s The Loop Tonight

Another Reason I Can’t Support Minnesota Public Radio

The Next Standard in Public Radio