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'RocketBoom' Archive

Rocketboom’s Andrew Baron: Advertising Doesn’t Work

“The point I was making is that we are not happy with advertising right now.” – Andrew Baron

If anyone was going to figure advertising-on-serial-media out, I was sure Andrew would. Not that I think it makes sense or is even a good idea.

From my post on the Ze Frank / RocketBoom geek fight last October:

“…there are many other ways to make a living than advertising. Sure, none of them are fashionable, but that doesn’t mean they don’t exist.”

That said, I think the RocketBoom team has already figured out how to make money with their daily video blog. The same way I make money from this blog and the First Crack Podcast:

“…the video blog has become kind of a loss leader and a promotional device for the real money.” – Frank Barnako

Now, I’m not doing work for Nokia or John Edwards, but, on a blog, the author is the advertisement still stands.

ELSEWHERE:

“What I do know is [Earthlink] had a lot of opportunity to inform me, and by going with that vague and horrible spot they did, they pissed away their money on warm fuzzies instead of telling me something I could act on.” – Dave Slusher

Maybe that’s the real reason advertisers aren’t excited about podcasting.