Charging for the Silver Lining
2 Oct 2008 in General by GarrickThank [your-preferred-deity-here].
You know I have a pet peeve with ‘businesses’ where the metric of success doesn’t start with a $. Perhaps Web 2.0 will end the same way as the ‘first version’ - a huge shake-out wiping places with funny names off the web because they simply weren’t sustainable.
Though, I believe now is different for 1 major reason - $$$. Or more precisely - $. The amount of money, time, energy, effort to maintain a modestly successful (or even not at all successful) project is small. Miniscule. Be-your-own-VC-small.
Add a little ad-revenue atop (not my preferred method, but it works for others I know) that and expenses are covered. Actually transform ‘users’ into customers - priceless. And well positioned for sunnier times. Fun-damentals.
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