http://garrickvanburen.com/archive/clicks-vs-impressions User Experience Strategy, Ruby and Rails Web App Development Sat, 20 Mar 2010 01:04:57 +0000 http://wordpress.org/?v=2.8.4 hourly 1 http://garrickvanburen.com/archive/clicks-vs-impressions/comment-page-1#comment-22046 Bob Bly Thu, 02 Dec 2004 12:39:48 +0000 http://garrickvanburen.com/archive/clicks-vs-impressions#comment-22046 To over-simplify and generalize: branding is warm, fuzzy, and feels good. Non-DMers are afraid of DM because it makes them accountable and shows that while much of their talk sounds good, it doesn't perform. To over-simplify and generalize: branding is warm, fuzzy, and feels good. Non-DMers are afraid of DM because it makes them accountable and shows that while much of their talk sounds good, it doesn’t perform.

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