Random Articles

• Our Memories Are Poor, Measure in Context “It isn’t as astonishing the number of things I can remember, as the number of things I can remember that aren’t so” - Paine, Mark Twain: A Biography, 1912 This Sunday, the Vikings are playing the Lions. I’m confident they’ll be keeping score throughout the game. Yard by yard, play by play. Rather than having the
• The Second Difference Between Consumers and Customers “There’s no time of day that would be good for me. I don’t plan my days around a radio or TV schedule because, quite frankly, I don’t need to. I have an iPod and I can listen to what I want, where I want and when I want. And given that there’s already more good
• Podcasting’s Image Problem I’m finally getting around to listening to the sessions I missed at last fall’s Podcast and Portable Media Expo. While there, all the sessions felt like we were prepping for a boom. Everyone looking for how to hit the mother lode. Seven months later, listening to the sessions, that suspicion is confirmed. The tone, pitch,
• The Podcast is the Ad This is the most straight-forward, up-front reason why independent podcasters have had a difficult time becoming ad-supported. “Most periodical publications, whether they are print, audio or television, are essentially ad delivery mechanisms. Because of this, big media publishers don’t start by coming up with ideas for new magazines, radio or television shows - they start by
• Measuring What You Can’t Automate “[I] think how much better it would be if we could just measure how much people care.” - Dave Slusher Like Dave, I don’t understand the fascination with measuring downloads. Well, I take that back - I understand it for producers trying to woo advertisers. I don’t understand why advertisers would want to base their ad