Random Articles

• RSS Puts Identification in the Hands of Your Customers I’m listening to the Individualized-RSS podcast over at Marketing Edge podcast. The conversation is an attempt to bring the weakness of email into the strength of RSS (or verse-vica as the case maybe) - unique reader identification. This is what I alluded to in this post from a couple months ago. There’s nothing in the technology
• If a Sign is Needed, Something is Wrong. In his Roads Gone Wild article for Wired, Tom McNicol describes a new mentality in traffic control: fewer signs = fewer accidents. From this perspective, traffic control signs are actually a poor band-aid for an unsafe environment. At best, they keep accident rates constant, at worst they actually cause more. This phenomenon is not unique to
• Customers are Cheaper than Ad Agencies When people are sharing more and more with each other and strangers, when audiences are splintering, when the relationship between a company and it’s customers is far more measurable, spending millions of dollars on “brand awareness” would seem hilarious - if it wasn’t sad. In other words: “You don’t want the kind of high-production stories that come
• Real Voices Not Marketing Voices It’s been quiet here. I know. I’ve been wrapped up in a number of new projects. One of them being the First Crack podcast, others are about where the Work Better Weblog (and Working Pathways as an entity) are telling me they want to go. More on that later. Skimming my blogroll (opml) this evening
• Accommodations “People who care about what they eat go somewhere on purpose. People who don’t care, go close or cheap.” - Seth Godin Related: This is an important tipping point in Second Life’s history, as there are approximately THREE efforts to build alternatives, using open source and less expensive technology. - Eric Rice