Random Articles

• DoubleShot Coffee’s Single-Click Order Dashboard Widget  Yesterday, I came across the DoubleShot Coffee Order Widget. DoubleShot Coffee, the same Tulsa, OK folks on the receiving end of a trademark infringement claim by Starbucks, just made one giant leap for ecommerce. Simplicity and Persistence. After setting up credit card information on the widget’s backside, select one of their 18 coffees from the front and click
• You Expect What You Pay For Recently - a collegue recounted his experience selling a fully-capable product with a price less than half its competitors. “After the presentation, the customer turned to the sales representative and asked, ‘What’s wrong with it?’” This, more than 78 years after J. Walter Thompson’s research for Pond’s Cold Cream proved that price and quality are directly correlated
• IBM Employee Podcasting Guidelines In an age when every employee and customer is a few mouse clicks from their own weblog and podcast and Forbes is spreading blog FUD it’s refreshing to see Big Blue is not only publishing podcasts, but encouraging their employees to do the same. As a nearly hundred year-old company that no one ever got fired
• Defining On-Stage & Off-Stage On-stage; where employees are likely to bump into customer. Off-stage; where they are not. It’s one of my favorite ideas from The Experience Economy is that of on-stage and off-stage. Preventing off-stage behavior from occuring on-stage is the key to a good customer experience. My wife has a recent example of where the two collided for a poor customer
• The 30 Second Rule  If it takes you or your collegues longer than 30 seconds to find a piece of information, then your workplace organization needs drastic improvement. I recently attended Minnesota Technology’s overview on Lean for the Office. The 30 second rule is a great yardstick to measure your day against. Extend the principal a bit..if no one but