Random Articles

• Loving the Market - Hating the Marketer “Dependency breeds resentment. Marketers resent consumers, because marketers are dependent on consumers.” - Dave Rogers Dave nails a mentality that’s troubled me for years. Whether marketers and their customers or agencies and their clients. There’s an underlying resentment rampant in the ‘creative’ world - and I just don’t get it. Part of it feels like people in
• Podcasting is Closer to Voicemail than Radio Yesterday, I listened to the latest from the Podcast Brothers featuring an interview with Todd Storch. You’ve probably gleaned that I don’t see the viability of an ad subsidized podcast. As I’ve mentioned in the economics of podcasting, existing broadcasters have huge amounts of money sunk into transmitters, spectrum, studios, and talent. The easiest way
• The IKEA Furnishings Subscription Model I had a couple of apartments completely furnished via IKEA. As I’m sure you know, once assembled Billy isn’t going anywhere. Drooping and wabbly, the Billy entertainment system lasted - to the day - as my last rental lease. Not a bad thing, I didn’t have to move it. Though it did leave me without
• Pledging to Put Money Where Mouth Is Yes, I will contribute five dollars each to five podcasters who don’t use paid sponsors. Help show a listener-supported model will work and add your name to the pledge. If you’d rather just support a podcaster, might I recommend: All of us at PodcastMN Croncast Evil Genius Chronicles This Week in Tech
• A Best-ter Buy Yesterday the Strib announced Best Buy’s new customer personas. According to the article, $50 million is dog-eared for reformatting 100 stores to improve the shopping experience of these 5 archetypes. It seems to me that Ray, Barry, and Buzz already love shopping at Best Buy. Jill on the other hand, can’t stand the place. Perhaps