Random Articles

• Notes from Bob Garfield’s Chaos Scenario 2.0 Talk at Macalester Bob Garfield’s Chaos Scenario 2.0 presentation on Monday night felt like the opposite of the Blind Men and the Elephant. He’s just one of the many people from different angles, proclaiming that Advertising is dying and it’ll kill media as we know it. “That horrible crashing sound you hear is a gravy train derailing.” - Jeff
• Don’t Look at The Ad “My advice to the game companies, Web 2.0 startups and others pushing to garner eyeballs so as to monetize their offerings with advertising: be careful and make sure you don’t interfere or take away from your core value proposition.” - Steve Borsch I suspect I’m not the only one that finds it ironic that calling undue
• If It Weren’t For The Customers “I believe media companies are afraid of interacting with their audiences, because they (mistakenly) believe that their audiences are made up of people just like them — resentful, mean spirited, backbiting, hostile egomaniacs with inferiority complexes who, if given the opportunity, will spout their opinions without regard or respect for anyone but themselves.” - Terry
• Don’t Click Here, Part 2 “That it uses RSS is cool and modern and all; but hey, it’s still advertising. It’s still a media game that works entirely on the supply side. And it’s still ineffecient. However appropriate it may be, most of its messages are still wasted.” - Doc Searls
• How Can You Resist the Chevy Tahoe?  Chevy decided to open up the art direction of their new Tahoe to the world. Brilliant idea. This falls under the ’spell your name right’ category of publicity. From my perspective, it doesn’t matter if people create ads critical of the vehicle, they’re still creating ads for the vehicle. Which means they’re talking about the vehicle.