Comments on: Duh. Advertisers are the Customers, not Viewers. http://garrickvanburen.com/archive/duh-advertisers-are-the-customers-not-viewers User Experience Strategy, Ruby and Rails Web App Development Fri, 12 Mar 2010 06:38:33 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Wade http://garrickvanburen.com/archive/duh-advertisers-are-the-customers-not-viewers/comment-page-1#comment-27445 Wade Fri, 28 Apr 2006 02:13:47 +0000 http://garrickvanburen.com/archive/duh-advertisers-are-the-customers-not-viewers#comment-27445 Maybe because without content that people will actually watch, there isn't anyone to pitch to? Why are some shows "hits" and others not? Not because anyone woirks less hard or is less brilliant (ok, maybe) Why do some products fit so well and others fall down before they even get off the ground? Because consumers will really only purchase what works. Consumers only consume what they have to or what they want to. That is what advertisers face - if your product is crap, consumers know it. Maybe because without content that people will actually watch, there isn’t anyone to pitch to? Why are some shows “hits” and others not? Not because anyone woirks less hard or is less brilliant (ok, maybe) Why do some products fit so well and others fall down before they even get off the ground?

Because consumers will really only purchase what works. Consumers only consume what they have to or what they want to. That is what advertisers face – if your product is crap, consumers know it.

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