Faster Big Macs Through Outsourcing
18 Jul 2004 in Business, Innovation by Garrick2 minutes 36 seconds is the industry average for a McDonald’s drive-thru transaction. How does Steven Bigari keep his 12 franchises under half that?
Outsourcing.
All the drive-thru orders at his Missouri resturants are taken by a call center in Colorado Springs - increasing his capacity 15%.
Brilliant.
Original Article: New York Times, 18 July 2004.
Thanks to Brand Autopsy.
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