Random Articles

• “Statistically Nobody is Listening to Your Podcast” “…at the beginning of the year Feedburner had 1 million subscriptions to podcasts it helped deliver. That number has now grown to 5 million subscribers for 71,000 podcasts. For you math fans, that means the average podcast has … 70 subscribers. - Frank Barnako” (emphasis mine.) 70 is a great number. It’s not a number that
• Something New In the Air Two of my favorite people are starting new podcast projects in the next week. Kris Smith formerly of Croncast will be launching Life in the Can next Friday, still with Betsy on the other mic. Dave Slusher is launching the Reality Break podcast a couple days later. Both projects are aiming to be more sponsorship-friendly than their preceding
• The Economics of Podcasting First off, this post defines podcasting is an effective way to deliver highly niche audio to a very enthusiastic audience (the World English Bible translated into Klingon or Tips for Triathletes in the Southwestern US for example). Secondly, the numbers used here are rough and make for easy math. Let’s say you’re making one show a week
• Our Memories Are Poor, Measure in Context “It isn’t as astonishing the number of things I can remember, as the number of things I can remember that aren’t so” - Paine, Mark Twain: A Biography, 1912 This Sunday, the Vikings are playing the Lions. I’m confident they’ll be keeping score throughout the game. Yard by yard, play by play. Rather than having the
• On Measuring What Matters I’ve been itching to see Dave Slusher’s reaction to the Audible Wordcast announcement and he didn’t disappoint. “What matters to me are the number of sensible comments, the other shows that quote me, the number of people that came up to me and talked to me at PME and told me they enjoyed the show.