How Netflix Could Use Recommendations To Increase Subscriptions
23 May 2005 in Business, Marketing, Thought of the Day by GarrickOne of the challenges of highly customer-driven systems like the iPod, Tivo, and Netflix is the keeping it fresh. I wrote about my experience with this problem last fall (New, Unexpected Music on Your iPod).
I’m sensing the same “2,000 songs and nothing’s on” wall with Netflix. Sure, there are 50 discs in our queue right now. But that’s down from nearly 80 a few months ago. This means, we’re adding movies at a slower frequency. Though we’re watching them at about the same frequency.
To add to this, the only reason I visit the Netflix.com is to add an item to my queue. I get the queue as an RSS feed and my ratings are posted via email. I never checkout their recommendations
This is a recipe for burnout.
Tivo solved this problem by developing recommendation engine that records things it thinks you’ll like. Though Netflix also offers recommendations, it doesn’t go the extra step - sending me the disc.
Since Netflix makes the bulk of their revenue on a tiered subscription model, the discs in each of their tiers could default to a ‘Netflix Suggestion’ with additional membership dollars going to override their recommendation engine with a something I’ve selected. The upshot is, of my 3-at-a-time subscription - 1 or more of them could be selected and delivered by Netflix - thereby guaranteeing new stuff is always in the queue.
Comments (2)
And: Netflix Could Use Recommendations To Increase Subscriptions.
Working Pathways - How Netflix Could Use Recommendations To Increase Subscriptions (via Seth’s Blog) One of the challenges of highly customer-driven systems like the iPod, Tivo, and Netflix is the keeping it fresh…. Tivo’s recommendation engine g…
uli's objets trouvés. added these pithy words on May 25 05 at 12:52 pmJohn Opager added these pithy words on May 28 05 at 4:01 amIf the only reason you visit the Netflix site is to add items to your queue, give my new Netflix queue manager a try. It’s called FlixQueue, is much easier to use than the Netflix site, and some of our near future addons will show you a list of movies you will probably like, with a simple one button press to add them to your queue. We are also developing a new feature exactly like you speak of, that will take random recommendations and add them to the top of your queue.
Come try it for free at http://www.5hyphen.com/FlixQueue/index.htm.
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