If It Weren’t For The Customers

30 May 2006 in Advertising, Customer Relationship by Garrick

“I believe media companies are afraid of interacting with their audiences, because they (mistakenly) believe that their audiences are made up of people just like them — resentful, mean spirited, backbiting, hostile egomaniacs with inferiority complexes who, if given the opportunity, will spout their opinions without regard or respect for anyone but themselves.” - Terry Heaton

I’m continually surprised when I encounter the Us-v-Them attitude Terry describes. I spent so much of my day building partnerships with clients, customers, and collaborations that I forget it’s still out there.


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