Comments on: If Radio Changed Would Anyone Hear It?

By: alissa

alissa — Wed, 07 Mar 2007 22:59:17 +0000

this is a good point:

Radio needs to remember what business it is in: the business of providing compelling content that aggregates a homogenous group of people in a way that allows advertisers to communicate with those people efficiently enough so that advertising is profitable.

however, it’s dangerous to accept it as a truth. just because i think the reason why radio got so messed up in the first place was because they were compelled to build something around the paradigm of selling advertising.

i think that following that model is just gonna lead you right back to square one. example…look at podshow.

maybe the new paradigm will be to cut out the advertising. and the middleman. after all, they were taking all the money anyway

By: Garrick Van Buren

Garrick Van Buren — Wed, 07 Mar 2007 19:56:10 +0000

@Brett - If the only way to make money in broadcast radio is selling advertising:

Why are broadcasters bothering with anything that's not advertising?
We're in serious trouble.

By: Brett Astor

Brett Astor — Wed, 07 Mar 2007 19:47:17 +0000

You said “Radio needs to stop acting like itâ€™s in competition … Radio needs to start being interesting.”

I can’t agree more wholeheartedly.

By: Garrick Van Buren

Garrick Van Buren — Tue, 06 Mar 2007 21:01:04 +0000

@Ed, great point. Makes me think am/fm receivers should be optional equipment in cars.

By: Ed Kohler

Ed Kohler — Tue, 06 Mar 2007 20:15:51 +0000

There’s nothing easier to listen to than the radio. It’s in every car, so all you have to do is turn it on. The money (satellite) and time (syncing tunes & podcasts) people go through to avoid radio speaks volumes about the challenges radio faces.