Random Articles

• Small Gaps Between Us Notice all the stores Dave mentions are related: Gap, Banana Republic, and Old Navy are all Gap Inc. brands. Eight years ago when Apple didn’t have any retail stores, Millard Drexler, then CEO of Gap Inc, joined the Apple Board of Directors. Personally, I can count on one hand the number of items I’ve ever purchased from Gap
• Try Before You Buy Even today, with all the Internet offers, shopping is often purchasing a product without first-hand experience with it. Our customer research has proven time and time again that if the product can be handled - it’s more likely to be sold. Until now, it was nearly impossible for customers to actually try out a product
• Ikea vs Target Target’s “newplace newspace” line is an obvious strike against Ikea’s hip and disposable interior furnishings, and a big win for customers. (There are more Targets than Ikeas near me and if you’re in the US, I’d bet near you also.) Then this morning I hear, Ikea to sell groceries. Reminds me of the scene in the
• Shopping Goes High-Tech Wal-Mart’s aggressive efforts to implement RFID makes the news frequently, and you’ve probably noticed an increase in the number of stores offering self-checkout (Home Depot, Rainbow Foods, K-mart, among others). A number of other stores are experimenting other technologies poised to changed the shopping experience. The Salisbury Post has an excellent article on Bloom, the
• You Expect What You Pay For Recently - a collegue recounted his experience selling a fully-capable product with a price less than half its competitors. “After the presentation, the customer turned to the sales representative and asked, ‘What’s wrong with it?’” This, more than 78 years after J. Walter Thompson’s research for Pond’s Cold Cream proved that price and quality are directly correlated