Comments on: iTunes Podcast Directory Strategy – Divert and Distract

By: Paul Puri

Paul Puri — Tue, 29 Aug 2006 20:49:37 +0000

The affiliate program is not new. They have been doing it for quite some time. The only difference is that they are targeting podcasters now. I agree it is a small amount of money, but consider that there are a lot of podcasts that play music that is sold on iTunes. With an affiliate link, your listeners can buy the song off of iTunes, AND you can make some pocket change from it. Of course, if the artist has a cd for sale, give your listeners a choice and list the artists website as well.

By: Garrick Van Buren

Garrick Van Buren — Tue, 29 Aug 2006 20:15:46 +0000

Matthew, that’s exactly the point – there’s no inherent relationship between podcasting and the affiliate program. Because of that – I’m not surprised there’s no mention of it on the affiliate info page.

By: Matthew Kane

Matthew Kane — Tue, 29 Aug 2006 20:11:04 +0000

this doesn’t appear to have anything to do with podcasting. the affiliate program signup does not mention podcasts at all except to announce that you can listen to them in the directory. nowhere in the agreement does it state that you must link to the itunes version of your podcast site. this is probably geared towards music webmasters of all kinds rather than podcasters in particular. i don’t buy your analysis.

By: Tim 'Gonzo' Gordon

Tim 'Gonzo' Gordon — Tue, 29 Aug 2006 20:08:56 +0000

5% commission on any affiliate venture is hardly worth the bother, even for people who don’t do affiliate promotions. I’ve done some where the product publisher is willing to share 50% or more of his price, which is what I’ve offered on my products, too. I can’t see this making too many waves…there’s just not enough money involved for many podcasters to jump. I think it’s pretty much a non-starter.

By: Andrew

Andrew — Tue, 29 Aug 2006 18:52:29 +0000

Sadly, this makes sense. I just got the same email and of course Apple would want to say this. (although I wonder how many people would actually take them up on the idea)…