Random Articles

• If Not Traffic and Page Views, What Do We Measure? Over lunch with a local start up, the conversation moved towards Digg, encouraging ‘Digg’ing, and generally putting more guarantees around getting ‘Dugg’. While it’s great for exposure, it akin to unloading a bus fleet of tourists into your house. Sure, some of them may stick around and have a beer but, is the line to
• The Difference Between Consumers and Customers “if any other CEOs of companies who make products I use have a problem with me having a blog, let me know, and I’ll switch to your competitor right away.” - Dave Winer
• How Not To Do Customer Research We do quite a bit of customer and employee research here at Working Pathways. From in-depth 1-on-1, deep dive, interviews to quick email surveys to observational studies - our expertise runs the gamut. Whatever the study, each participant involved is 1. screened and qualified and 2. receives some level of compensation for their time and
• A Best-ter Buy Yesterday the Strib announced Best Buy’s new customer personas. According to the article, $50 million is dog-eared for reformatting 100 stores to improve the shopping experience of these 5 archetypes. It seems to me that Ray, Barry, and Buzz already love shopping at Best Buy. Jill on the other hand, can’t stand the place. Perhaps
• Distribution is Marketing When we podcast the 2005 MIMA Summit - someone suggested we restrict access to the recordings. They’d be correct if the value of the conference was in the sessions. It’s not. The value is in the hallway conversations, the handshakes, business card exchanges, and direct personal interactions. The sessions themselves are strictly the focal point,