Random Articles

• One as the Ideal Podcast Audience Size In television and radio, it costs the same to reach 10 people as 10,000 or 10,000,000. In fact, the sunk costs of transmitters and FCC licenses inherently bias toward larger audiences. If everyone within range of your transmitter isn’t paying attention to you, there’s still marketing to be done. On the other hand, the distribution technologies
• The Podcast is the Ad This is the most straight-forward, up-front reason why independent podcasters have had a difficult time becoming ad-supported. “Most periodical publications, whether they are print, audio or television, are essentially ad delivery mechanisms. Because of this, big media publishers don’t start by coming up with ideas for new magazines, radio or television shows - they start by
• Your Podcast Is Easy To Igonore  Related Posts: Podcasting’s Image Problem The Center of Podcasting Podcasting is Ron Popeil for Radio Elsewhere: “I’m doing my best to find a show that doesn’t spend most of it’s time discussing the goods or services of a third party” - Conrad Slater Conrad, might I suggest the First Crack podcast “The slicker you make your show, the more it looks like
• Nielsen Analytics’ Economics of Podcasting Earlier this year, Nielsen Analytics surveyed a bunch of people in Las Vegas and found 102 people that described themselves as ‘regular podcast listeners’. Thankfully, those 102 (77 men / 35 women) represented. Some interesting bits 61 people (50 men / 11 women) said they “always fast forward” advertisements The survey found that the average length of
• Now You Know I’m Listening To Your Podcast I’m in the early stages of a couple podcast listener measurement methods. Methods that put the control in the hands of the listener - not the podcaster or a third-party - and the metrics in the hand of the podcaster, not a third-party. I’m trying one of the methods out with a small handful of my