KRAFT Wants My Opinion on “Food”?

22 Feb 2007 in Advertising, Food by Garrick

Listen to me read the actual email I received from a kraft.com domain.

I question its authenticity, but then, its from the place that brought us cheese food.

UPDATE:
I just received confirmation that the message did come from a Kraft “Senior Associate Brand Manager”, and I’m not the only one in PodcastMN land to receive the message. More updates to follow.

While it’s not astroturfing or splogging, it still gets added to the “How not to engage bloggers for marketing” pile.


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