30 Aug 05 Advertising

Marketing and Advertising are Not Synonyms

Too many conversations interchange these terms. I want to be clear about the difference.

“Marketing is the process or act of bringing together buyer and sellers.” – Wikipedia

“Advertising is (Stormhoek) dead.” – Hugh Macleod

2 comments

  1. Michael Chaffin
    30 August 2005 at 7:39 pm

    Couldn’t have said it better myself. And, short and sweet to boot. Thanks for passing along the quuotes.

  2. Chuck Hermes
    31 August 2005 at 1:11 am

    Indeed. I am currently contracted within a large advertising agency. The folks here have heard the buzz words but remain focused on translating traditional ideas and and methods to non-traditional channels. I still will not look at a billboard – virtual or not. If the greater advertising community is following the same path, advertising will soon collapse into itself.

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