Random Articles

• RSS Puts Identification in the Hands of Your Customers I’m listening to the Individualized-RSS podcast over at Marketing Edge podcast. The conversation is an attempt to bring the weakness of email into the strength of RSS (or verse-vica as the case maybe) - unique reader identification. This is what I alluded to in this post from a couple months ago. There’s nothing in the technology
• Duh. Advertisers are the Customers, not Viewers. Listening to Tod Maffin’s latest Todbits (made my Podcast Picks as well) and pondering his bit about American Idol running 3 minutes after the hour to thwart PVR-watchers and encourage live-TV-watchers. Honestly, I feel a little silly. All this time I was wondering why it felt like broadcast media outlets despised their customers. Switching up schedules,
• The Adpaper, Who Needs News? “Like many of my geek compatriots, I rarely read a newspaper anymore. Paradoxically, when I do, it’s usually for the ads…..The news part of the newspaper was unread and discarded, a big waste of paper in my case.” - Brian Benz
• The All Commercial Television Channel is Nearly Here  A decade ago, I had this vision of a television channel - MTV for commercials. Above is the logo I drew up for it. Commercials would be presented in a structured way - by theme, brand history, actor, etc. In other words, the ads themselves would be the program. Fast-forward to today, and I think we’re
• P&G Cuts Network TV Ad Spending 5 Percent In response to unconfirmed rumors Procter & Gamble Co is cutting TV ad buys, Mark Ramsey asks, “What do you think this says about advertising from the perspective of a company that knows as much about it as anybody?” Exactly. When a company with a 130 year history of advertising says something isn’t working, it’s