Random Articles

• You Expect What You Pay For Recently - a collegue recounted his experience selling a fully-capable product with a price less than half its competitors. “After the presentation, the customer turned to the sales representative and asked, ‘What’s wrong with it?’” This, more than 78 years after J. Walter Thompson’s research for Pond’s Cold Cream proved that price and quality are directly correlated
• A Use Case for Identity XML - Demographic Surveys Stowe Boyd’s running a reader survey. I’ve followed Stowe from Get Real to /Message and thought I’d check out the survey. Standard demographic stuff; age, gender, household income, zip code, employment status, profession, internet usage, etc. Those common questions attempting to build an anonymous picture of people without actually getting involved with them. Reading through the
• Nielsen Analytics’ Economics of Podcasting Earlier this year, Nielsen Analytics surveyed a bunch of people in Las Vegas and found 102 people that described themselves as ‘regular podcast listeners’. Thankfully, those 102 (77 men / 35 women) represented. Some interesting bits 61 people (50 men / 11 women) said they “always fast forward” advertisements The survey found that the average length of
• 5 Tips For Better Customer Interviews The easiest way to collect interesting, usable data from a research effort is to blend into the background of the subject’s life. Media journalists know this - that’s why they’re embedded in the presidential campaigns and in the military actions. To give honest unselfconscious, response, subject’s need to be comfortable with researchers - as peers,
• Anonymous Responses Are Useless One of my current projects has a major survey component. The survey ends with: “If you’d be open to follow up questions, enter your email address below.” There’s about a 60 / 40 split on responses with emails and those without. The responses without email addresses have skipped questions, irrelevant answers, and are generally unusable. This