More Gets You to Better
4 Apr 2005 in Best Practices, Innovation by GarrickAs I mentioned in my interview at Podcast411.com, I had an art professor who believed everyone had 5,000 bad drawings in them. Five thousand drawings bad drawings before the good ones could come out.
This perspective is re-iterated in Throw More Pots over at Crossroads Dispatches.
In this same token, I’m a firm believer every organization needs a playground, a skunkworks, a sandbox. Whatever it’s called, it’s a mentality where people can develop a million small ideas to find the ones that work. Whether drawings or pots or business models.
With the relative low cost of website development, in comparison to traditional television marketing, there’s a huge opportunity to try a million different small (potentially better) campaigns and cumulatively get the same return - if not a greater return.
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