Random Articles

• How can Podcasting Help an Art Museum? One of the exciting podcasting-related conversations I mentioned in an earlier post was with Brent Gustafson over at the Walker Art Center. We grabbed a coffee at the newly renovated Loring Park Dunn Bros and discussed some podcast-related services the Walker Art Center could offer. As expected, some interesting projects came out of our time together. Brent
• 20th Century Phonecasters “To listen to the music, a subscriber had merely to sit beside the telephone and hold the receiver to his ear.” - Popular Science, September 1933
• Nielsen Analytics’ Economics of Podcasting Earlier this year, Nielsen Analytics surveyed a bunch of people in Las Vegas and found 102 people that described themselves as ‘regular podcast listeners’. Thankfully, those 102 (77 men / 35 women) represented. Some interesting bits 61 people (50 men / 11 women) said they “always fast forward” advertisements The survey found that the average length of
• The Podcast is the Ad This is the most straight-forward, up-front reason why independent podcasters have had a difficult time becoming ad-supported. “Most periodical publications, whether they are print, audio or television, are essentially ad delivery mechanisms. Because of this, big media publishers don’t start by coming up with ideas for new magazines, radio or television shows - they start by
• Podcasting Rewards Good Conversation, Not Celebrity Greg Lindsay over at Business 2.0 linked to the Working Pathways’ economics of podcasting post in his Podcasting’s Nonstar System article. “An unknown number of those Apple-made microstars will convince themselves that they hold a first-mover advantage in an untapped medium…Eventually they’ll fail, and they’ll fail faster than ever before…For the first time in the history