On Measuring What Matters
15 Nov 2005 in Customer Relationship, Metrics, Podcasting by GarrickI’ve been itching to see Dave Slusher’s reaction to the Audible Wordcast announcement and he didn’t disappoint.
Earlier this year, I was asked how I’m measuring the success of the First Crack Podcast. With robots and aggregators hitting the feed, people downloading and not listening immediately (or at all), and so many other factors throwing off the simple numbers - I’ve also decided they weren’t good measures.
Instead, I’ve decided on two factors:
- Showing up within the top 10 results in searches for the people I talk to.
- The number of comments and ratings for the individual conversations.
Both of these factors are driven by people interested in the conversation and have an indefinite time period associated with them. Two things that map very well to podcasting’s inherent characteristics.
UPDATE: Hugh’s got a great comment on metrics
Comments (1 Comment)
Brad Respess added these pithy words on Dec 02 05 at 7:26 pmMetrics are very difficult. I found out last night that our CEO had been reading my blog long before I mentioned it to him. He simply googled me. To me, it is as important “who” as “how many”. My preference is to measure the audience makeup as much as the audience size.
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