Random Articles

• You Really Won’t Know Until You Build It I caught Charlie Lazor, talking about building furniture and houses at the University of Minnesota this evening. I found this quote on prototyping invaluable: “We spent so much time arguing whether or not it work, and when we prototyped it, it worked remarkably well. We could have saved so much time, if we had just built
• Success Comes in Small, Cheap Projects Instead of spending milions of dollars on “The Superbowl Ad”, why not spend that money cranking out beermat campaigns, till you find one that really works? Using beermats in small, test markets, you could easily create 50, 100 (500? Who knows?) campaigns for the price of one decent Superbowl/TV commercial. It would be a simple,
• New Years Productivity Tip - Removing On-Screen Distraction While getting a few things done this holiday season I paid special attention to what was keeping me from staying focused, on-task. To kick this year off right, I’ve made some dramatic changes to my OS X desktop. From the menu bar, I’ve removed applications that change just enough to distract me. Including: clock (replaced with the
• Stop Doing Dumb Stuff When I need a quick kick in the pants, I reach for Tom Peters’ Brand You 50. Each one of his 50 tips are tow trucks pulling me out of what ever rut I find myself in. This is why I’m so excited about his new manifesto from Seth Godin’s ChangeThis project. This I Believe! - Tom’s
• Once More, In Half the Time I apologize for the length of this letter, but I didn’t have time to make it shorter. - Mark Twain Twain was referring to the fact that refining something down to it’s essence takes iteration. Each iteration abbreviates the time necessary to produce and consume the item. I offer the Van Buren Law of Iteration: t^n =