Property History & Comments - Another Reason for Real Estate Agents to Blog

19 Feb 2006 in Blogging for Business, Real Estate by Garrick

There’s been a few parties interested in our house, I’m surprised to learn from our agent how unstructured, the agent-to-agent feedback process is. Sounds like the listing agent has to initiate the contact with the showing agent, rather than the showing agent providing it by default.

As a seller, I want to know what prospective buyers are saying about the place - maybe there’s some small improvements that’ll make it more attractive? For the listing agent, the feedback helps refine the house’s marketing and positioning.

Blog comments and trackbacks automate this process, by collecting all the feedback on a given property in a single location - whether it’s written the listing agent’s blog or the showing agents’.

Extending this idea, houses themselves should have an ongoing blog, not only for buying/selling events, but documenting improvements (”when were new windows installed?”).

Jen says, “Oh, like CarFax.com.”


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