Comments on: Rocketboom’s Andrew Baron: Advertising Doesn’t Work

By: Garrick Van Buren

Garrick Van Buren — Mon, 26 Mar 2007 15:27:00 +0000

Bex, thanks for the reminder. I think Ze’s gimme some candy revenue model is pretty cool as well.

Though, I’d rather see the candy tied directly to a specific post – not the proceeding one – then there’s a clearer messaging about which ones are really good over time.

Now that the show’s over, all the posts are equal.

By: bex

bex — Mon, 26 Mar 2007 15:19:45 +0000

I think Ze Frank’s The Show had an excellent advertising model… show a tiny billboard type clip at the end of a video.

You have a captive audience for 5 seconds, until the viewer decides what to click next. Billboard ads have done thins for decades.

By: Alissa

Alissa — Sat, 24 Mar 2007 16:42:20 +0000

my own personal feeling is the the ubiquitous and endless search for sponsorship is a futile quest in that it inevitably will result in the very thing that drove people to start podcasting in the firstplace. however, i think it’s existence is a interesting sociological phenomena and a window to the heart and soul of every podcaster. just what IS their motivation after all? the trasparency is a beautiful thing.