Comments on: Say When

By: Peter Fleck

Peter Fleck — Thu, 22 Nov 2007 14:51:50 +0000

Ed, you sort of bring up a chicken vs. egg issue.

“Would anyone buy one if it didnâ€™t have ads?”

No. It wouldn’t exist without the ads.

But does anyone need these magazines any longer with relevant online content? If I I should decide to start golfing, I would find a Web site and I’m reasonably sure I could find a good blog that would tell me the clubs to buy as a beginner who may quit golfing after a month. (Would probably refer me to Craig’s List.)

Ads can be cool to look at when creative but they are very low on my list of info sources when purchasing just about anything these days.

By: Garrick Van Buren

Garrick Van Buren — Sat, 17 Nov 2007 05:35:22 +0000

While relevance isn’t my point (customer-centered-ness is), I submit the inverse: when relevant, content can be a valuable ad.

By: Ed Kohler

Ed Kohler — Sat, 17 Nov 2007 05:10:52 +0000

What about bridal magazines? Would anyone buy one if it didn’t have ads?

Or home improvement magazines? Golf Magazines? PC Magazines?

Ads, when relevant, can be valuable content.

By: phil crissman

phil crissman — Sat, 17 Nov 2007 02:24:17 +0000

…but at the same time, I wouldn’t complain if they removed the ads, and replaced that time with more Mischke just being himself… which, I think, was Garrick’s point.

By: phil crissman

phil crissman — Sat, 17 Nov 2007 02:22:54 +0000

I think Mischke is a bit of an anomaly.

I think the advertisers (apparently) put up with his sarcasm and occasionally mockery of the very products he pitches because, well, it’s Mischke, and at least their name is being mentioned, and perhaps people will remember them.

I’m not sure Mischke’s methods would work for most advertising platforms…

That said, I agree. Many of Mischke’s ads are great, very much part of the show.

By: Aric McKeown

Aric McKeown — Fri, 16 Nov 2007 19:31:45 +0000

Dunno. I like it a lot when Mischke takes the ads and makes them part of his show.