Share You OPML, Exposing 1% of Your Audience

10 May 2006 in Customer Relationship, Metrics, Share Your OPML, Thought of the Day by Garrick

According to the Feedburner widget 53,657 people are subscribed to TechCrunch.com. 746 of those people are also sharing their opml.

That’s 1.4% overlap.

If you’re running a tech startup, thanks to Share Your OPML, you now know which 746 people to talk with first.

Coincidently, I’ve talked to a bunch of ecommerce, direct-to-customer organizations over the years and 1% is the most frequent conversion rate quoted. On the one hand, it’s pretty cool that successful businesses can be built on 1%. On the other, it feels highly inefficient (99% waste).

If you’re interested, I’ve shared my feeds as well.


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