Slow Marketing
30 Sep 2006 in General by Garrick“slow marketing is a focus on human, one-on-one connections” - Evelyn Rodriguez
The great thing about technologies like RSS, is their low-committment persistence, their bias for - as Evelyn calls it - ’slow marketing’.
For example, take real estate. It’s a big purchase occurring infrequently. Most of the time, I’m not looking for or buying a house. Having an RSS feed in my subscriptions continually reminds me of the voices and people I trust - continually in a very non-distractive manner.
The longer term horizon on this is refreshing.
Comment | Trackback URL
Short Link:
Add a Comment
Related Entries
- Failing to Scale
- Marketing and Advertising are Not Synonyms
- Talking is Marketing
- Optimization Tips: Ruby on Rails and MySQL
- Costco Connection: The Power of Podcasts
