Random Articles

• Where Theory and Practice in Publishing Differ “…a newspaper blog, for example, has higher standards to maintain than a teenager’s rant blog…” - Mark Gisleson While I expect a higher standard of reporting from anything run through a printing press and sent over the FM dial (between 88.3 and 91.1) it’s a rare occasion the higher standard is delivered. In fact, I’m
• Podcasting is Ron Popeil for the Radio Mark Ramsey at Radio Marketing Nexus nails the value of podcasting to business: Podcasting is to Radio spots as infomercials are to TV spots. I’ve used the informercial comparison before, I’m glad others see it also. The traditional model of commerical spots interrupting a regularly scheduled program falls apart in podcasting. Podcasts can shrink and expand to
• On Weblogs, Product Placement Worth More Than Banner Ads Yesterday, A List Apart, Signal vs. Noise and Coudal announced a new ad network in the vein of John Grubers’ Daring Fireball sponsorhip model. Limited capacity, reasonable rates, blah, blah. Yes, all 4 of these blogs are extremely popular, and I can’t say enough good things about Daring Fireball. John is frank, curt, and snide on
• ‘Surrender’ Has Such a Negative Connotation “What is killing newspapers, as I’ve written before, is…their antiquated distribution system…Dropping newspapers on driveways and putting them in corner boxes is cumbersome, compared with internet distribution.” - Shel Israel Not to mention theft-prone: “I didn’t want to cancel the paper because that would mean a complete surrender to the Internet and admittance of the fact that
• Friday, April 13, 2007 1:33:51 PM I re-listened to the proceedings from February’s Public Media conference yesterday. The first time around I missed the ‘origins of objectivity’ bit (not taking a positioning makes it easier to attract the widest range of advertisers). Seems consistent both in light of this week’s Imus drama and in why the difficulty in advertising on blogs.