Random Articles

• Distribution is Marketing When we podcast the 2005 MIMA Summit - someone suggested we restrict access to the recordings. They’d be correct if the value of the conference was in the sessions. It’s not. The value is in the hallway conversations, the handshakes, business card exchanges, and direct personal interactions. The sessions themselves are strictly the focal point,
• If You’re a Guru, You Need a Podcast There are a handful of vocations ideally positioned for connecting with customers on a regular basis via audio (podcasting): Politicians Motivational Speakers Professional Consultants Musicians Poet, Author, or other Professional Writers If your vocation is in that list, find a speech or presentation and hit record. Then send it to your most passionate customers. It’s an easy way to effect them
• The Economics of Podcasting First off, this post defines podcasting is an effective way to deliver highly niche audio to a very enthusiastic audience (the World English Bible translated into Klingon or Tips for Triathletes in the Southwestern US for example). Secondly, the numbers used here are rough and make for easy math. Let’s say you’re making one show a week
• It Only Makes Sense if You Only Sell Ads “Except for one thing. There’s no ringtone for sale. Just like there were no bathrobes a couple weeks ago. Or Dundee statues before that. Or Timberlake boxes. Or Timberlake box song ringtones” - Doodledee Heck, TikiBar TV understands this: “Rather than charging a micropayment for your show, sell fans a nice fancy mug!” - Dave Slusher
• The Buzzword Blacklist Part 2  Content - we can be more specific like; copy, pictures, conversations, talks, music, performances, etc). Doc Searls makes a good case to blacklist this word in this Giant Zero talk Monetize - under a hunch that this was a made-up word…it’s not. It means ‘to express in the form of currency’. So, it’s not a