Comments on: The Buzzword Blacklist http://garrickvanburen.com/archive/the-buzzword-blacklist User Experience Strategy, Ruby and Rails Web App Development Sat, 20 Mar 2010 01:04:57 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: MNteractive » Use MNteractive Discount for Adaptive Path Workshop http://garrickvanburen.com/archive/the-buzzword-blacklist/comment-page-1#comment-25437 MNteractive » Use MNteractive Discount for Adaptive Path Workshop Wed, 01 Jun 2005 17:10:52 +0000 http://garrickvanburen.com/archive/the-buzzword-blacklist#comment-25437 [...] omplete User Experience. They go through the entire design process; business requirements user research, information architecture, through to prototyping. Plus new s [...] [...] omplete User Experience. They go through the entire design process; business requirements user research, information architecture, through to prototyping. Plus new s [...]

]]> By: Consumercy http://garrickvanburen.com/archive/the-buzzword-blacklist/comment-page-1#comment-25436 Consumercy Fri, 27 May 2005 12:46:41 +0000 http://garrickvanburen.com/archive/the-buzzword-blacklist#comment-25436 Good Day, The thing about Doc at times is that he doesn't make sense. Re-read this: "…customers don’t like being “consumers” or “targets.” Being “reduced” doesn’t stir their hearts, either. Least of all do they wish to be “acquired.” How can one possibly be wont of 'un-acquiredness' and yet be termed a 'customer'? Correct is he when he asserts the desire of un-tamingness on behalf of Consumers. But that's that! A consumer today wants the choicest of attention, best of services & products minus the strings of loyalty and obligations attached. And begets it. He then shall swerve at the slightest discontent and shall expend heartily if content. Therefore today's consumer is a pernenial consumer and not a customer. A customer is 'acquired' and that's a contradiction by itself in Doc's words. Strike 'customer' from the trite-list if you may. But Consumer is the word of today and the future. Customer-holding days are bygone. If you concur, you are most welcome to Consumercy. Else, all the more. Be well. Think contrary. Consumercy Good Day,

The thing about Doc at times is that he doesn’t make sense. Re-read this:

“…customers don’t like being “consumers” or “targets.” Being “reduced” doesn’t stir their hearts, either. Least of all do they wish to be “acquired.”

How can one possibly be wont of ‘un-acquiredness’ and yet be termed a ‘customer’? Correct is he when he asserts the desire of un-tamingness on behalf of Consumers. But that’s that! A consumer today wants the choicest of attention, best of services & products minus the strings of loyalty and obligations attached. And begets it.

He then shall swerve at the slightest discontent and shall expend heartily if content. Therefore today’s consumer is a pernenial consumer and not a customer. A customer is ‘acquired’ and that’s a contradiction by itself in Doc’s words.

Strike ‘customer’ from the trite-list if you may. But Consumer is the word of today and the future. Customer-holding days are bygone.

If you concur, you are most welcome to Consumercy. Else, all the more.

Be well. Think contrary.

Consumercy

]]> By: John Bresee http://garrickvanburen.com/archive/the-buzzword-blacklist/comment-page-1#comment-25435 John Bresee Thu, 26 May 2005 18:32:37 +0000 http://garrickvanburen.com/archive/the-buzzword-blacklist#comment-25435 "Going forward" or "moving forward" is the ummm of the 2000s. “Going forward” or “moving forward” is the ummm of the 2000s.

]]> By: Ben Wright http://garrickvanburen.com/archive/the-buzzword-blacklist/comment-page-1#comment-25434 Ben Wright Wed, 25 May 2005 22:14:29 +0000 http://garrickvanburen.com/archive/the-buzzword-blacklist#comment-25434 I have personally been waging a campaign against synergy for many years now. Thank you for becoming a part of my crusade. Your membership card is in the mail. I have personally been waging a campaign against synergy for many years now. Thank you for becoming a part of my crusade. Your membership card is in the mail.

]]> By: Spike Jones http://garrickvanburen.com/archive/the-buzzword-blacklist/comment-page-1#comment-25433 Spike Jones Wed, 25 May 2005 20:24:01 +0000 http://garrickvanburen.com/archive/the-buzzword-blacklist#comment-25433 I recently blogged on this myself after reading "The Culting of Brands." Atkin talks about how market-speak is based on a military vocabulary" Capture the market. Launch a campaign. Target customers. Yikes. You can read the complete post here: http://www.brainsonfire.com/blog/post.aspx?ArticleId=41 I recently blogged on this myself after reading “The Culting of Brands.” Atkin talks about how market-speak is based on a military vocabulary” Capture the market. Launch a campaign. Target customers.

Yikes.

You can read the complete post here: http://www.brainsonfire.com/blog/post.aspx?ArticleId=41

]]> By: Outhouse Day Job - Coming to Your Desktop: Meaninglessness http://garrickvanburen.com/archive/the-buzzword-blacklist/comment-page-1#comment-25432 Outhouse Day Job - Coming to Your Desktop: Meaninglessness Wed, 25 May 2005 18:55:59 +0000 http://garrickvanburen.com/archive/the-buzzword-blacklist#comment-25432 [...] op: Meaninglessness Garrick Van Buren at The Work Better Weblog goes polite when he offers up five grating business buzz words that deserve to be banished. Th [...] [...] op: Meaninglessness Garrick Van Buren at The Work Better Weblog goes polite when he offers up five grating business buzz words that deserve to be banished. Th [...]

]]> By: Stephan H. Wissel http://garrickvanburen.com/archive/the-buzzword-blacklist/comment-page-1#comment-25431 Stephan H. Wissel Sat, 21 May 2005 13:41:11 +0000 http://garrickvanburen.com/archive/the-buzzword-blacklist#comment-25431 Only computer people and drug dealers refere to their customers as "users". I had a long discussion with an electronics manufacturer about "consumer". They wanted to group TV, Audio, Refrigerators, Microwaves etc. under "Consumer Goods". It took me a good deal of time to explain, that I might consume cereals and fruits but not TVs, thus would not be able to find their offerings. At last they got the idea. Only computer people and drug dealers refere to their customers as “users”.
I had a long discussion with an electronics manufacturer about “consumer”. They wanted to group TV, Audio, Refrigerators, Microwaves etc. under “Consumer Goods”. It took me a good deal of time to explain, that I might consume cereals and fruits but not TVs, thus would not be able to find their offerings. At last they got the idea.

]]> By: Garrick http://garrickvanburen.com/archive/the-buzzword-blacklist/comment-page-1#comment-25430 Garrick Fri, 20 May 2005 13:38:09 +0000 http://garrickvanburen.com/archive/the-buzzword-blacklist#comment-25430 "Customer", "Client", "People", and "Upper Midwestern Cereal Eaters Making More Than 50k Annually". These terms describe a group of individuals with power, control, and decision making ability. In comparion "user" and "consumer" are synonyms for "wallet". "Content" on the other hand is container-centric and too frequently describes amorphous, less than useful copy and imagery. By talking about the copy, the audio, the images specifically, there's a greater chance it'll be valuable to the customer. “Customer”, “Client”, “People”, and “Upper Midwestern Cereal Eaters Making More Than 50k Annually”.
These terms describe a group of individuals with power, control, and decision making ability. In comparion “user” and “consumer” are synonyms for “wallet”.

“Content” on the other hand is container-centric and too frequently describes amorphous, less than useful copy and imagery. By talking about the copy, the audio, the images specifically, there’s a greater chance it’ll be valuable to the customer.

]]> By: Jim Cuene http://garrickvanburen.com/archive/the-buzzword-blacklist/comment-page-1#comment-25429 Jim Cuene Fri, 20 May 2005 12:52:13 +0000 http://garrickvanburen.com/archive/the-buzzword-blacklist#comment-25429 So, what's the alternative for "user" or "Consumer", especially if you strike them both from your list? And why is either of those words negative, man? You telling me you don't like "users" or "consumers" or "content"? Can't we all (us users and consumers) just get along? What negative connotations do they carry to the average web worker? And, how will their replacements help me work better, since most people i work with know what I mean when I say user, consumer or content. So, what’s the alternative for “user” or “Consumer”, especially if you strike them both from your list?

And why is either of those words negative, man? You telling me you don’t like “users” or “consumers” or “content”? Can’t we all (us users and consumers) just get along? What negative connotations do they carry to the average web worker?

And, how will their replacements help me work better, since most people i work with know what I mean when I say user, consumer or content.

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