The Difference Between Consumers and Customers Part Three

26 Nov 2005 in Customer Relationship, Thought of the Day by Garrick

I’ve always found the Cathedral and Bazaar metaphor compelling.

Movie theaters, newspapers, television, radio, magazines are all cathedrals. The publishers place an artificial separation between them and the audience/consumers/eyeballs/gullets for their complete, discrete, highly-produced artifacts. One-size fitting all.

Weblogs, Wikis, Bulletin Boards are bazaars. Down in the dirt. Personal connections, relationships, conversations, building-blocks. Each new topic, event, person, site, the start of a new conversation. Custom, individual interactions.

This weekend I finally watched the Aviator on DVD. I’m sure this was fantastic in the theaters, on my non-HD, non-50″ television - the special effects were obvious and cheap looking. The story itself was good. Though, with the lack of Hughes biographical information and resources on the DVD, it felt like the end of a conversation. Not the start.


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