The IKEA Furnishings Subscription Model
3 Jun 2005 in Business, Customer Relationship, Thought of the Day by GarrickI had a couple of apartments completely furnished via IKEA. As I’m sure you know, once assembled Billy isn’t going anywhere. Drooping and wabbly, the Billy entertainment system lasted – to the day – as my last rental lease. Not a bad thing, I didn’t have to move it. Though it did leave me without a bookcase.
Tonight, browsing their rug selection and picking up a couple things for the office, I pondered again the potential for an IKEA Furnishings Subscription Model. Yes, subscription-based furnishings. IKEA’s furniture prices are low enough where refurnishing is like putting on a fresh coat of paint and like that coat of paint, it only lasts a couple years. Two-years later, when that bookcase is sagging and worn, no worries – it’s replacement has been paid for. The delivery truck will be here tomorrow. Same with the sofa and dining room set and eventually the entire house?
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