This Song is a Commerical

4 Apr 2007 in Advertising, Music by Garrick

“This Song is a Commercial” by Wonderlick

“The future is ad-supported music. Not that the idea is new idea but it is reality.” - NVTS, Evolving Trends

The future is music as ad and the future is already here. Recorded music is an ad for the live performance (always has been). Recorded music is an ad for a musicians expertise - a marketing tool to get ever more interesting projects, gigs, whatchamacallits. Same as blogging and podcasting and book writing.

Aside from that, if advertisers aren’t excited about supporting podcasts and video blogs, I can’t see them excited about supporting individual tracks.

Elsewhere: 23 April 2007

“The trick to making money in these spaces isn’t to saddle the content with some annoyance no one wants — but to make it more valuable in a way that people are willing to pay.” - Mike, Techdirt


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Comments (1 Comment)

Great song.

You can’t uncreate the idea of capitalism.

There is always a way to make money.

There is always more money to be made.

That’s the problem, IMO.

NVTS added these pithy words on Apr 04 07 at 10:01 pm

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