Random Articles

• A Proposal for a TiVo, iTunes, Podcast Ad Formats 30 seconds is way too long. On the TiVo, we’re fast-forwarding through the commercials and other boring bits. We’re still watching as we fast-forward (we get the brand-impression, just more quickly and without sound). Same with podcasts. As I’ve mentioned earlier, we’re not skipping the ads, just getting through them more quickly. I know one
• Amazing Race Season 9 - Episode 2 “Then what are we going to do, hook up with hippies” - Jeremy So, Team Pink thought they could get a boy to help them build the motorcycle last episode? So, they didn’t watch any of the past seasons. Roadblock: Fire Drill Jen’s doing it (yes, you still gotta call it in armchair racing). We finished tonight’s House
• The All Commercial Television Channel is Nearly Here  A decade ago, I had this vision of a television channel - MTV for commercials. Above is the logo I drew up for it. Commercials would be presented in a structured way - by theme, brand history, actor, etc. In other words, the ads themselves would be the program. Fast-forward to today, and I think we’re
• Duh. Advertisers are the Customers, not Viewers. Listening to Tod Maffin’s latest Todbits (made my Podcast Picks as well) and pondering his bit about American Idol running 3 minutes after the hour to thwart PVR-watchers and encourage live-TV-watchers. Honestly, I feel a little silly. All this time I was wondering why it felt like broadcast media outlets despised their customers. Switching up schedules,
• Tuesday, April 3, 2007 1:36:44 PM Anyone else catch the excellent example of ‘Wisdom of Crowds’ in this week’s The Amazing Race? 4 people counting the same set of stairs, deciding the number that 2 people settled on was the correct number.