Using Search Engines and Tags to Get A Specific Someone’s Attention
31 Aug 2005 in Attention, Marketing, Tags by GarrickScoble pointed out this Google search for Susan Dumais, look at the ad in the right-hand column. It’s less of an ad and more of a unique recruiting method. I hope this is the future of Google Ads - very specific messages targeted to a single individual.
This reminds me of the how venture capitalist Fred Wilson is using del.icio.us tags.
It’s how Feedburner got Fred’s attention.
This is method is an extension of Doc Searls’ statement on the evolving RSS subscription behavior:
“Mostly I subscribe to searches, and I keep changing those.”
I’m subscribed to Technorati searches for myself, this blog, all the software I develop, and a few keywords (like “attention.xml”). I know mentioning one of those things in a blog post is the easiest way to get me to pay attention to what you have to say.
Welcome to the direct-est of direct marketing.
Comments (1 Comment)
[...] y take for granted that the candidate wants to work at Microsoft. Plus, it’s exactly opposite how Google is recruiting [...]
Working Pathways, Inc » The Work Better Weblog » Archive » How Not To Hire Someone added these pithy words on Sep 12 05 at 3:49 pmAdd a Comment
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