Random Articles

• Control vs Distribution One of our current projects is with a client with a reputation of being extremely protective of their brand. They know the value of having customers distribute their brand message yet they’re struggling with the lack of control that entails. Heisenberg’s Uncertainty Principle rearing it’s ugly head. This is the same dilemma political candidates had this
• We’ve Got To Start Somewhere “I’m going to fine you $1 every time you write the word ‘consumer’ instead of customer!” - Ben McConnell
• Cost of Stolen Towels Comes Out of Marketing Budget A couple years back, Amazon attempted two things: Advertising in print and on television. Charging for shipping. They found little return on the first, and a found a huge backlash against the second. Amazon now finances their Super Saver shipping with their advertising budget: NY Times - Amazon Tries Word of Mouth Holiday Inn just took a page from
• Real Voices Not Marketing Voices It’s been quiet here. I know. I’ve been wrapped up in a number of new projects. One of them being the First Crack podcast, others are about where the Work Better Weblog (and Working Pathways as an entity) are telling me they want to go. More on that later. Skimming my blogroll (opml) this evening
• An Evil Genius With the Personal Touch I received my Evil Genius stuff package from Dave Slusher today. If you’re not familiar, Dave’s selling the Gentle Readers’ HiHoney and EGC t-shirts to support both his podcast and the band. This month, he’s donating $25 of the $35 to the Red Cross. How could you not support that. Opening up the package; yes, there’s a