Web 2.Over: Google Buys FeedBurner

23 May 2007 in Feedburner, Google by Garrick

Consistent with my hypothesis that Google is a social gesture company, they bought FeedBurner (a company finally reaching its only exit strategy, Thank god).

Four Predictions:

Elsewhere:

“Google is Buying FeedBurner this is pure Evil!” - Todd Cochrane

“For all of FeedBurner’s success, monetizing the feeds has been a struggle. The inventory they manage always seems to grow so much faster than the advertising they sell….FeedBurner fits like a glove into the Google advertising system, adding feeds to the growing number of places an advertiser can reach audiences through the AdWords system.” - Fred Wilson


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