Random Articles

• The IKEA Furnishings Subscription Model I had a couple of apartments completely furnished via IKEA. As I’m sure you know, once assembled Billy isn’t going anywhere. Drooping and wabbly, the Billy entertainment system lasted - to the day - as my last rental lease. Not a bad thing, I didn’t have to move it. Though it did leave me without
• Best Buy Focuses on Personas Best Buy has taken the first step in their persona-centric model. According to the Wall Stree Journal’s Analyzing Customers, Best Buy Decides Not All Are Welcome, the sales associates have received training to briefly interview customers to determine if they are a Barry, Jill, or Ray Buzz. In an effort to keep their store relevant in
• Theres Always More Than One Way “Don’t ever allow yourself to believe that there is only one way to make ideas real.” - Scott Berkun Stated more traditionally, “there’s more than one way to skin a cat.” The great thing about roadblocks is they force an evaluation of goals. For example, you’d like to publish a book and are continually rejected by publishers.
• If Not Traffic and Page Views, What Do We Measure? Over lunch with a local start up, the conversation moved towards Digg, encouraging ‘Digg’ing, and generally putting more guarantees around getting ‘Dugg’. While it’s great for exposure, it akin to unloading a bus fleet of tourists into your house. Sure, some of them may stick around and have a beer but, is the line to
• The Second Difference Between Consumers and Customers “There’s no time of day that would be good for me. I don’t plan my days around a radio or TV schedule because, quite frankly, I don’t need to. I have an iPod and I can listen to what I want, where I want and when I want. And given that there’s already more good