Random Articles

• Something New In the Air Two of my favorite people are starting new podcast projects in the next week. Kris Smith formerly of Croncast will be launching Life in the Can next Friday, still with Betsy on the other mic. Dave Slusher is launching the Reality Break podcast a couple days later. Both projects are aiming to be more sponsorship-friendly than their preceding
• “Statistically Nobody is Listening to Your Podcast” “…at the beginning of the year Feedburner had 1 million subscriptions to podcasts it helped deliver. That number has now grown to 5 million subscribers for 71,000 podcasts. For you math fans, that means the average podcast has … 70 subscribers. - Frank Barnako” (emphasis mine.) 70 is a great number. It’s not a number that
• ID3 - The Podcast Magazine Site Launches Kris Smith and Todd Andrlik launched ID3 - Podcast Magazine website yesterday. Yes, that’s right - they’re working on a bimonthly print publication covering podcasting. It’s an interesting project, one I’ll be tracking and talking about more. Especially considering I’m on the ID3 Podcast Magazine Editorial Board. To me, the most interesting bit is to answer
• Now You Know I’m Listening To Your Podcast I’m in the early stages of a couple podcast listener measurement methods. Methods that put the control in the hands of the listener - not the podcaster or a third-party - and the metrics in the hand of the podcaster, not a third-party. I’m trying one of the methods out with a small handful of my
• Forrester Confirms Podcasting Isn’t Interesting Recently, I was asked for a list of the top 25 podcasts. Period. Like a list of top foods, another attribute is required to have any value (fruits, husband-wife chatter, technology, frozen, music, independent, sparkly). I’ve said it before - Podcasting is more like voicemail than radio. Forrester’s Charlene Li backs me up with two points: Podcasting